Why category management matters more than ever

Many independent businesses carry too much range, inconsistent pricing, and legacy products that no longer serve their customers or margins.

Without structured category discipline, decisions are often reactive. Ranges grow without direction, working capital is tied up unnecessarily, and pricing becomes difficult to defend.

IBG’s category management approach exists to bring clarity. Not theory. Not generic models. Just practical structure built around how independent businesses actually operate.

  • Improved margins and pricing confidence

    Clear category roles, rationalised ranges, and pricing structures that support margin rather than erode it.

  • Simpler buying and better stock decisions

    Fewer duplicated products, clearer range logic, and buying decisions that are easier to manage and justify.

  • Categories aligned to your customers and strategy

    Your range reflects how customers actually shop and what your business is trying to achieve, not supplier pressure or historical decisions.

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  • Category performance review

    Assessment of category performance using real sales, margin, and volume data rather than assumptions or generic benchmarks.

  • Range rationalisation and role clarity

    Identifying duplication, underperforming products, and defining clear roles within each category to reduce complexity and improve focus.

  • Pricing and margin structure

    Support in establishing pricing structures that protect margin, improve consistency, and support confident buying decisions.

  • Supplier and private label alignment

    Ensuring supplier mix, trading terms, and private label strategies align with category goals rather than working against them.

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  • This works well if you:

    ✓ Want clearer control over range and pricing
    ✓ Are carrying too much complexity across categories
    ✓ Want decisions backed by data and experience
    ✓ Prefer long-term improvement over short-term fixes

  • This may not be the right fit if you:

    ✗ Want a one-off report with no follow-through
    ✗ Are only focused on supplier rebates or volume
    ✗ Expect category decisions without commercial trade-offs

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Category management within the IBG ecosystem

Category management at IBG does not operate in isolation. It works alongside buying group strategy, supplier negotiations, and broader commercial support.

This ensures category decisions support the whole business, not just individual product lines.

Let’s improve how your categories perform

If your range has grown over time and needs structure, clarity, or better commercial discipline, let’s talk.