IBG: BUYING POWER FOR INDEPENDENT AUSTRALIAN RETAILERS(03) 8351 5757 / [email protected]

Buying power for appliance retailers

Group buying power across whitegoods, cooking, laundry and floorcare, so independent appliance stores can compete with the chains on the brands customers ask for.

Compete on price, keep your independence.

Appliances are a price-transparent, brand-led category where customers research online and arrive knowing what they want. Competing with national chains on those brands is hard when you buy alone.

IBG gives independent appliance retailers access to a network of leading whitegoods and appliance brands on group-negotiated terms, with central billing and category support, while you keep full control of what you stock.

What independent appliance retailers are up against

The pressures this category puts on a store buying and operating on its own.

You are judged on price before you can add value

Customers arrive having compared the exact model at the national chains, so on known whitegoods lines you are measured on a price you never set, before your service, advice or local reputation gets a look in.

Every sale is big-ticket and considered

Appliances are high-value, low-frequency purchases. One lost sale is real money, and delivery, installation and returns each carry a cost that a thin margin has to absorb.

Margins are tightest on the names that pull people in

The recognised brands customers walk in asking for are exactly where a single store's buying price is weakest, so the traffic-drivers do the least for your bottom line.

The sale starts online, before the store

Most appliance journeys begin with research and price-checking at home, so you are competing for the customer well before they reach your floor.

How IBG works for appliance retailers

The same pressures, answered through group buying power and hands-on support.

Chain-scale pricing on the same brands

Group-negotiated terms across whitegoods, cooking, laundry and floorcare let you quote the models customers cross-shop at pricing built on the network's combined volume, not one store's, so price stops being the reason you lose the sale.

Category management that protects margin

The IBG category team helps you range the models that actually move in your market and step up to higher-margin lines, so you hold profit on the considered sale instead of discounting to compete.

One account, less time on admin

Central billing across most suppliers replaces dozens of separate accounts and statements, so more of your week goes to the floor and the considered sale, not reconciliation.

An online shopfront without building one

List your appliances on Everyday Home Living, the group's ready-made online store, so you meet customers during the online research phase without standing up and running a website of your own.

How membership works

Four steps, and no obligation to change how you run your store.

01

Apply for membership

We take the time to understand your store, your categories and your local market, and confirm IBG is the right fit before anything else.

02

Get approved

Once approved, you unlock group-negotiated pricing, supplier rebates where available, the member B2B portal and the full IBG support team.

03

Order through the B2B portal

Buy across the network through a single account, with central billing across most suppliers, so you spend less time on admin and more on the floor.

04

Ongoing support

The IBG team helps you put group pricing, marketing, IT and category support to work for appliance retailers over time. There are no mandates and no forced ranges.

Brands in the appliances network

A selection of names you can access on group terms. Members always choose what they stock.

ElectroluxWestinghouseWhirlpoolHisenseBekoMideaSunbeamRussell Hobbs
See the supplier network
The group behind independent appliance retailers
350+Independent stores in the group
1000+Approved supplier brands
8Retail categories, no forced ranges

Questions from appliance retailers

Straight answers to what independents ask before they join.

Yes. IBG negotiates group terms across whitegoods, cooking, laundry and floorcare brands, so you buy the same names the chains do at pricing built on the network's combined volume, not a single store's.

No. There are no forced ranges and no mandatory brands. You stock the whitegoods and appliance lines that suit your floor and your local market, and leave the rest.

It can. Group marketing supports your store through the online research phase, and members can list appliances on the Everyday Home Living store without building a website of their own.

Yes. Membership adds buying power and central billing across the network; it does not replace relationships you want to keep. Use the group terms where they help and keep your own arrangements where they suit you.

Buy appliances like a national chain, and keep your own name over the door.

Apply for membership and the IBG team will walk you through pricing, suppliers and support for appliance retailers. No obligation, no forced ranges.