Buying power for toy and gift retailers
Group buying across toys, board games, gifting and licensed lines, for independent toy and gift stores making the most of every season.
Compete on price, keep your independence.
Toys and gifts is a sharply seasonal category built on the right ranges, licensed lines and well-timed marketing through the gifting peaks.
IBG gives independent toy and gift retailers group-negotiated terms across toys, games and gifting, with seasonal buying programs and marketing support, while you curate the range your customers love.
What independent toy and gift retailers are up against
The pressures this category puts on a store buying and operating on its own.
The year is made in the gifting peaks
Toys and gifts concentrate into a few intense gifting periods, so being ranged and promoted ahead of them is the whole game.
Licensed lines sell, but are hard to get right
The licensed and on-trend lines that pull gift shoppers in are exactly the ones that are hardest to source and price well as a single store.
Small-ticket lines live on turnover
Toys and gifts are lower-ticket, high-frequency buys, so profit comes from range curation and keen cost across a season, not from single sales.
You are buying ahead of the trends
Play and gifting trends move fast, and a single store has little visibility into what will land before it has to commit the buy.
How IBG works for toy and gift retailers
The same pressures, answered through group buying power and hands-on support.
Range and promote ahead of the peaks
Seasonal buying programs and marketing support across toys, games, gifting and licensed lines help you range and promote before the gifting peaks that make the year.
Better access to the lines that draw shoppers
Group terms across toys, board games and licensed gifting give independents better access and pricing on the lines that pull gift shoppers in.
Keen cost on high-turnover gift lines
On high-turnover gift and toy lines, sharper cost across the network adds up across a season, and central billing keeps the admin simple.
A team that curates without the overhead
Category support and a virtual assistant help you plan the range and handle the busywork, so a small team makes the most of a big season.
How membership works
Four steps, and no obligation to change how you run your store.
Apply for membership
We take the time to understand your store, your categories and your local market, and confirm IBG is the right fit before anything else.
Get approved
Once approved, you unlock group-negotiated pricing, supplier rebates where available, the member B2B portal and the full IBG support team.
Order through the B2B portal
Buy across the network through a single account, with central billing across most suppliers, so you spend less time on admin and more on the floor.
Ongoing support
The IBG team helps you put group pricing, marketing, IT and category support to work for toy and gift retailers over time. There are no mandates and no forced ranges.
Brands in the toys & gifts network
A selection of names you can access on group terms. Members always choose what they stock.
Support built for toy and gift retailers
Membership is more than buying power. The IBG team helps you run and grow the business.
Questions from toy and gift retailers
Straight answers to what independents ask before they join.
Yes. Seasonal buying programs and marketing support across toys, games, gifting and licensed lines help you range and promote ahead of the gifting peaks that make the year.
No. There are no forced ranges. You curate the toys, games and licensed lines your customers love, and skip whatever does not fit your store.
Group terms across toys, board games and licensed gifting give independents better access and pricing on the lines that draw gift shoppers in.
Yes. On high-turnover gift and toy lines, sharper cost across the network adds up across a season, and central billing keeps the admin simple.
Related retailers
IBG supports independents across eight categories. See how it works for stores like yours.
A stronger range and a bigger season, with group buying behind it.
Apply for membership and the IBG team will walk you through pricing, suppliers and support for toy and gift retailers. No obligation, no forced ranges.