Buying power for outdoor retailers
Group buying across BBQs, outdoor living, camping and leisure, the high-value seasonal lines that drive foot traffic for independents.
Compete on price, keep your independence.
Outdoor and BBQ retail is intensely seasonal and high-value, where the right brands and well-timed marketing make or break the trading year.
IBG gives independent outdoor retailers group-negotiated terms across barbecues, outdoor living and leisure, with marketing support timed to the seasons, while you choose the ranges that suit your market.
What independent outdoor and BBQ retailers are up against
The pressures this category puts on a store buying and operating on its own.
The whole year rides on a few months
Outdoor and BBQ demand spikes with the warm season, so the buying and marketing calls you make months ahead decide the entire trading year.
Big-ticket stock is a big-ticket bet
Premium BBQs and outdoor living are high-value buys, so overcommitting ties up cash and underbuying misses the season, with little room to recover either way.
Price on the hero lines is the game
Customers cross-shop the marquee BBQ and outdoor brands hard, so your cost on those hero lines decides whether you win the season's foot traffic.
Weather waits for no one
A slow start or an early finish to the season can strand stock, so timing the buy and the promotion is as important as the range itself.
How IBG works for outdoor and BBQ retailers
The same pressures, answered through group buying power and hands-on support.
Chain-level pricing on the hero brands
Group-negotiated terms on premium outdoor and BBQ brands give independents pricing that holds up against the chains in the weeks that matter most.
Back your range without a mandate
With no forced ranges, you back the BBQ and outdoor brands that suit your market and your climate, and time the buy your own way.
Marketing timed to the season
Marketing support helps you plan and run seasonal campaigns, so the stock you backed actually sells through while the weather holds.
Advisory support for the seasonal bet
Business advisory and category support help you size the buy and manage cash flow around a season that makes or breaks the year.
How membership works
Four steps, and no obligation to change how you run your store.
Apply for membership
We take the time to understand your store, your categories and your local market, and confirm IBG is the right fit before anything else.
Get approved
Once approved, you unlock group-negotiated pricing, supplier rebates where available, the member B2B portal and the full IBG support team.
Order through the B2B portal
Buy across the network through a single account, with central billing across most suppliers, so you spend less time on admin and more on the floor.
Ongoing support
The IBG team helps you put group pricing, marketing, IT and category support to work for outdoor and BBQ retailers over time. There are no mandates and no forced ranges.
Brands in the outdoor network
A selection of names you can access on group terms. Members always choose what they stock.
Support built for outdoor and BBQ retailers
Membership is more than buying power. The IBG team helps you run and grow the business.
Questions from outdoor and BBQ retailers
Straight answers to what independents ask before they join.
Yes. Group terms across barbecues, outdoor living and leisure, with marketing timed to the seasons, help independents own the high-value lines that drive warm-weather foot traffic.
No. There are no forced ranges. You back the BBQ and outdoor brands that suit your market and your climate, and time the buy your own way.
That is exactly where it helps. Group-negotiated terms on premium outdoor brands give independents pricing that holds up against the chains in the weeks that matter most.
Yes. Marketing support helps you plan and run seasonal campaigns, so the stock you backed actually sells through.
Related retailers
IBG supports independents across eight categories. See how it works for stores like yours.
For homewares retailers
Group pricing across kitchen, dining, home living and seasonal ranges, for independent homeware and gift stores.
For furniture retailers
Group buying across home, outdoor, office and commercial furniture, for independent retailers serving both consumer and business customers.
For entertainment and AV retailers
Group pricing across TVs, audio and home theatre, plus the support to sell and set them up, for independent entertainment retailers.
Own your season with the right outdoor brands and the buying power to match.
Apply for membership and the IBG team will walk you through pricing, suppliers and support for outdoor and BBQ retailers. No obligation, no forced ranges.