Marketing that drives results
Campaigns, catalogues, social and local-area marketing built for independent retail, done with you, not just for you.
Marketing infrastructure, not ad-hoc campaigns.
National chains have whole marketing departments. Independent retailers usually have an owner doing it after hours. IBG gives members a marketing team and a calendar, so promotion is consistent rather than occasional.
Work is grounded in what actually drives independent retail: local awareness, seasonal ranges and repeat customers.
What this looks like in practice
Campaigns & catalogues
Seasonal campaigns and catalogues built around the supplier programs you already buy into and the times of year your categories sell. We handle layout, pricing and product selection so the offer is ready to run in store, in the letterbox and online, with no scramble the week before a sale.
Social & digital
Social content, email newsletters and digital campaigns set up and kept running so your store stays visible between visits. Instead of posting when you remember to, members get a steady stream of on-brand content and offers that keep customers thinking of you, not the chain down the road.
Local-area marketing
Practical local-area marketing aimed at your actual catchment, not a generic national message. We help you reach the suburbs and customers within driving distance through the channels that work locally, so every dollar is spent where it can realistically turn into foot traffic.
Brand & creative
Creative, signage and point-of-sale that look professional while staying true to your own identity. You keep your name and your look; we make sure it is applied consistently across the store, the window and every campaign, so the business reads as established and trustworthy.
Explore other services
IT & helpdesk support
POS, email, hardware and connectivity, fixed fast by real people.
Category management
Range reviews and seasonal buying programs informed by network data.
Business advisory
Planning, strategy and operations guidance from experienced operators.
Virtual assistant services
Trained admin and back-office support that frees up your week.
Marketing questions, answered
Both are possible. Some members hand over campaigns and social entirely, while others want templates, assets and a calendar they run themselves. We tailor the level of involvement to how hands-on you want to be.
Yes. IBG marketing support never replaces your identity. We work within your existing brand, name and look so the marketing feels like yours, just more consistent and professional.
Yes, marketing is part of the support that comes with membership rather than a separately sold service. What it covers depends on your categories and how hands-on you want us to be, so the team maps the exact scope with you before you join. You will know precisely what is included before any commitment.
Yes. Campaigns are built to run across the shopfront, catalogues and digital channels together, including your online store and click-and-collect, so customers see a consistent offer wherever they meet your business.
See what this looks like in your store
Apply, and the IBG team will map marketing and the rest of the support network to your business and your categories. No obligation, and nothing changes until you say so.