An optional brand, ready to go
Everyday Home Living is an optional retail brand members can trade under or co-brand. It comes with a managed national website, marketing and ranging. Most members trade under their own brand, and that is fine too.
An online shopfront without building one.
List your appliances on Everyday Home Living, the group's ready-made online store, so you meet customers during the online research phase without standing up and running a website of your own.
To be clear, Everyday Home Living is not a marketplace. It is a retail brand that members can choose to trade under, and the brand comes with a national website that the group builds, stocks and runs on members' behalf.
You can trade fully as Everyday Home Living, co-brand it alongside your own name, or skip it entirely. The choice is always yours, and your independence stays intact.
What Everyday Home Living gives you
A turnkey retail brand with the digital and marketing work done for you.
A managed national website
The Everyday Home Living website is built, stocked and run by the group. Hosting, content, updates and upkeep are handled centrally, so you get the online presence without the workload.
Marketing and visibility
Centralised digital marketing builds the brand nationally, so the name above your door, or beside it, is one customers already recognise.
Ranging built in
A curated range across home, kitchen and technology, drawn from the IBG supplier network and ready to sell.
Sales that back independents
Everyday Home Living is built around independently owned stores, so the brand and its sales support local retailers, not a faceless chain.
Brand it, co-brand it, or leave it
Everyday Home Living is an option, never an obligation.
Full Everyday Home Living branding
Trade under the Everyday Home Living name and tap into the brand's online presence, marketing and ranging in full.
Co-brand with your own name
Keep your own identity front and centre and pair it with Everyday Home Living, taking the parts that strengthen your business.
Stay entirely your own brand
Most members do exactly this. Everyday Home Living is there if you want it, and it changes nothing about your membership if you do not.
See the brand in action.
The national website is live and trading today. Have a look at everydayhomeliving.com.au to see the shopfront your store would share.
Want the brand without losing your own?
Everyday Home Living comes with IBG membership. Talk to the team about whether branding or co-branding suits your business, with no obligation either way.