Reach the independent channel
One relationship into 350+ independent retailers across eight categories, with ranging, marketing and account work handled centrally.
Sell into the independent channel without chasing every store.
IBG connects suppliers with a national network of independent retailers across appliances, technology, office, furniture, homewares, outdoor, entertainment and toys & gifts.
Instead of negotiating with hundreds of stores one at a time, you work with a single team that coordinates ranging, promotional planning, account management and billing across the group.
Why suppliers partner with IBG
One relationship into the independent retail channel, with the ranging, marketing and account work handled centrally.
Reach the independent channel
A single account into 350+ independent stores across eight categories. Reach the whole network through one relationship instead of pitching retailers one at a time.
One relationship, handled centrally
Ranging, promotional planning, account management and billing are coordinated through IBG, so you deal with one team rather than hundreds of separate accounts.
Marketing that reaches the floor
Supplier spotlights, catalogues and group campaigns put your products in front of members and their customers, not just on a price list.
Aligned, long-term partnerships
Suppliers are chosen on capability and alignment, not volume at any cost. We build relationships that last rather than clipping them for rebate.
What we look for in a supplier
Capability and alignment, not volume at any cost.
Range and capability
Products our members want to stock, backed by the supply reliability, availability and support to deliver them consistently.
Alignment with independents
A genuine commitment to the independent channel, with fair trading terms and a willingness to work with retailers rather than around them.
A fit across our categories
We range across appliances, technology, office, furniture, homewares, outdoor, entertainment and toys & gifts. If your products fit, there is a place in the network.
How partnership works
A clear path from first conversation to ranged and supported.
Get in touch
Tell us about your brand, the categories you supply and what you are looking for from the channel.
Fit and alignment
We look at where your range fits, member demand and how a partnership would work for both sides.
Ranging and onboarding
Approved suppliers are ranged into the network, with pricing, trading terms and account setup handled centrally.
Ongoing support
Account management, promotional planning and marketing keep your products active across the membership, not just listed.
Become a supplier partner
Tell us about your brand and the categories you supply, and the IBG team will talk through fit, ranging and how the independent channel works.