Stock White Magic through IBG
White Magic is an Australian cleaning brand best known for its Eco Eraser sponges and practical, everyday cleaning products.
About White Magic
White Magic is an Australian homewares and cleaning brand recognised for its Eco Eraser melamine sponges, microfibre cloths and a range of kitchen and cleaning accessories. The range focuses on practical, reusable everyday solutions.
White Magic is available through IBG on group-negotiated terms via a single trading account, with access to rebates where the program offers them.
What White Magic wholesales
The White Magic homewares lines available through IBG. Stock the ranges that fit your store, with no forced ranging.
- Eraser cleaning sponges
- Microfibre cloths
- Kitchen accessories
- Cleaning accessories
Why stock White Magic through IBG
Local consumable repeat sales
A trusted Australian name and consumable format encourage regular repeat purchases.
Group-negotiated pricing
Buy White Magic on group terms typically reserved for national chains, with supplier rebates where the program offers them.
One account, central billing
Order White Magic alongside the rest of the network through the member B2B portal. Central billing means one IBG trade account, one statement and one payment across most suppliers, instead of a separate account with every brand.
Everyday and gift turnover
White Magic turns over across everyday replacement and gifting, filling the basket alongside bigger-ticket lines.
Stocking White Magic: common questions
IBG members order White Magic through the group's approved supplier network, on group-negotiated pricing through the member B2B portal, with central billing across most suppliers and rebates where the White Magic program offers them.
Yes. You choose the White Magic lines and seasonal ranges that fit your store, with no forced ranging.
It can. Homewares turn over across everyday and gift purchases, and members of all sizes buy White Magic on the same group terms.
IBG negotiates group pricing across its network, and White Magic is available on those terms. Rebates apply where the White Magic program offers them, vary from time to time, and may not always be available.
More homewares brands through IBG
Other approved suppliers in the same category, available to members on the same group terms.
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Get White Magic, plus the rest of the network
Membership opens group-negotiated pricing, central billing and supplier rebates where available. Apply and we will show you what it looks like for your categories.