Stock Belling through IBG
British cooking heritage in freestanding cookers, ovens and cooktops, available to IBG members through a single account.
About Belling
Belling is a long-established British cooking brand known for freestanding cookers, range cookers, ovens and cooktops. For an independent appliance retailer it offers a recognised name in the cooking category with a strong following among customers wanting a complete cooking solution.
Through IBG, Belling is part of an approved supplier network you reach with one account and group-negotiated pricing, with rebates where the supplier program offers them.
What Belling wholesales
The Belling appliance lines independents range through IBG. Stock the models that suit your floor space and local demand, with no mandatory ranges.
- Freestanding cookers and range cookers
- Built-in ovens and cooktops
- Gas, electric and dual-fuel cooking
- Cooking accessories and spares
Why stock Belling through IBG
A complete cooking solution
Belling's freestanding and range cookers suit customers replacing a whole cooking setup, which supports higher-value sales and delivery attachments.
Group-negotiated pricing
Buy Belling on group terms typically reserved for national chains, with supplier rebates where the program offers them.
One account, central billing
Order Belling alongside the rest of the network through the member B2B portal. Central billing means one IBG trade account, one statement and one payment across most suppliers, instead of a separate account with every brand.
Compete on the big-ticket sale
Group pricing helps you hold the whitegoods and appliance sale against national chains, on the Belling models customers cross-shop.
Stocking Belling: common questions
IBG members order Belling through the group's approved supplier network. You buy on group-negotiated pricing through the member B2B portal, with central billing across most suppliers and rebates where the Belling program offers them.
No. IBG sets no mandatory ranges or minimum-purchase rules, so you carry the Belling whitegoods and appliances that suit your floor space and local demand, and leave the rest.
Yes. Members of all sizes buy Belling on the same group terms, so a single independent store accesses pricing usually reserved for national appliance chains.
IBG negotiates group pricing and trading terms across its network, and Belling is available on those terms. Supplier rebates apply where the Belling program offers them, vary from time to time, and may not always be available.
More appliance brands through IBG
Other approved suppliers in the same category, available to members on the same group terms.
Electrolux
Kitchen, laundry and floorcare from a major appliance name independents can build a category on.
Beko
Whitegoods, cooking and laundry at value price points that suit the independent customer.
Whirlpool
Laundry, refrigeration and kitchen appliances from one of the world's best-known whitegoods names.
Airflo
Air movement and ventilation products that keep homes and workspaces comfortable, available to IBG members on group terms.
Get Belling, plus the rest of the network
Membership opens group-negotiated pricing, central billing and supplier rebates where available. Apply and we will show you what it looks like for your categories.