Stock Chef through IBG
An Australian cooking brand built for everyday family kitchens, covering ovens, cooktops and freestanding cookers, available to IBG members through a single account.
About Chef
Chef is an Australian cooking appliance brand with a long history in local kitchens, covering upright cookers, wall ovens and cooktops. For an independent retailer it is a trusted, value-focused name that customers recognise for straightforward, reliable cooking.
Through IBG, Chef is part of an approved supplier network you reach with one account and group-negotiated pricing, with rebates where the supplier program offers them.
What Chef wholesales
The Chef appliance lines independents range through IBG. Stock the models that suit your floor space and local demand, with no mandatory ranges.
- Freestanding upright cookers
- Wall ovens
- Gas and electric cooktops
- Everyday cooking appliances and spares
Why stock Chef through IBG
A trusted everyday name
Chef is a familiar, value-driven brand for Australian families, which helps it sell steadily in the entry to mid cooking segment.
Group-negotiated pricing
Buy Chef on group terms typically reserved for national chains, with supplier rebates where the program offers them.
One account, central billing
Order Chef alongside the rest of the network through the member B2B portal. Central billing means one IBG trade account, one statement and one payment across most suppliers, instead of a separate account with every brand.
Compete on the big-ticket sale
Group pricing helps you hold the whitegoods and appliance sale against national chains, on the Chef models customers cross-shop.
Stocking Chef: common questions
IBG members order Chef through the group's approved supplier network. You buy on group-negotiated pricing through the member B2B portal, with central billing across most suppliers and rebates where the Chef program offers them.
No. IBG sets no mandatory ranges or minimum-purchase rules, so you carry the Chef whitegoods and appliances that suit your floor space and local demand, and leave the rest.
Yes. Members of all sizes buy Chef on the same group terms, so a single independent store accesses pricing usually reserved for national appliance chains.
IBG negotiates group pricing and trading terms across its network, and Chef is available on those terms. Supplier rebates apply where the Chef program offers them, vary from time to time, and may not always be available.
More appliance brands through IBG
Other approved suppliers in the same category, available to members on the same group terms.
Electrolux
Kitchen, laundry and floorcare from a major appliance name independents can build a category on.
Beko
Whitegoods, cooking and laundry at value price points that suit the independent customer.
Whirlpool
Laundry, refrigeration and kitchen appliances from one of the world's best-known whitegoods names.
Airflo
Air movement and ventilation products that keep homes and workspaces comfortable, available to IBG members on group terms.
Get Chef, plus the rest of the network
Membership opens group-negotiated pricing, central billing and supplier rebates where available. Apply and we will show you what it looks like for your categories.