Stock Healthy Choice through IBG
Kitchen and wellbeing appliances built around healthier cooking and everyday living, from air fryers to food preparation.
About Healthy Choice
Healthy Choice is a small appliance brand focused on healthier cooking and home wellbeing. Its range spans kitchen preparation, cooking and personal care products aimed at value-conscious households.
Healthy Choice is available through IBG on group-negotiated terms via a single account, with access to rebates where the program offers them.
What Healthy Choice wholesales
The Healthy Choice appliance lines independents range through IBG. Stock the models that suit your floor space and local demand, with no mandatory ranges.
- Air fryers and cookers
- Food preparation appliances
- Personal care appliances
- Kitchen accessories
Why stock Healthy Choice through IBG
Healthy living at value
Affordable wellbeing-focused appliances appeal to a broad shopper base looking for healthier everyday options.
Group-negotiated pricing
Buy Healthy Choice on group terms typically reserved for national chains, with supplier rebates where the program offers them.
One account, central billing
Order Healthy Choice alongside the rest of the network through the member B2B portal. Central billing means one IBG trade account, one statement and one payment across most suppliers, instead of a separate account with every brand.
Compete on the big-ticket sale
Group pricing helps you hold the whitegoods and appliance sale against national chains, on the Healthy Choice models customers cross-shop.
Stocking Healthy Choice: common questions
IBG members order Healthy Choice through the group's approved supplier network. You buy on group-negotiated pricing through the member B2B portal, with central billing across most suppliers and rebates where the Healthy Choice program offers them.
No. IBG sets no mandatory ranges or minimum-purchase rules, so you carry the Healthy Choice whitegoods and appliances that suit your floor space and local demand, and leave the rest.
Yes. Members of all sizes buy Healthy Choice on the same group terms, so a single independent store accesses pricing usually reserved for national appliance chains.
IBG negotiates group pricing and trading terms across its network, and Healthy Choice is available on those terms. Supplier rebates apply where the Healthy Choice program offers them, vary from time to time, and may not always be available.
More appliance brands through IBG
Other approved suppliers in the same category, available to members on the same group terms.
Electrolux
Kitchen, laundry and floorcare from a major appliance name independents can build a category on.
Beko
Whitegoods, cooking and laundry at value price points that suit the independent customer.
Whirlpool
Laundry, refrigeration and kitchen appliances from one of the world's best-known whitegoods names.
Airflo
Air movement and ventilation products that keep homes and workspaces comfortable, available to IBG members on group terms.
Get Healthy Choice, plus the rest of the network
Membership opens group-negotiated pricing, central billing and supplier rebates where available. Apply and we will show you what it looks like for your categories.