Stock Heller through IBG
Affordable everyday home appliances spanning kitchen, comfort and personal care for value-focused Australian households.
About Heller
Heller is an Australian-distributed home appliance brand offering a wide range of affordable products. Its catalogue covers kitchen appliances, fans and heaters, and personal care items.
Heller is available through IBG on group-negotiated terms via a single account, with access to rebates where the program offers them.
What Heller wholesales
The Heller appliance lines independents range through IBG. Stock the models that suit your floor space and local demand, with no mandatory ranges.
- Kitchen appliances
- Fans and heaters
- Personal care appliances
- Home comfort products
Why stock Heller through IBG
Everyday value range
Keen price points across broad categories make Heller an easy impulse and replacement purchase for independents.
Group-negotiated pricing
Buy Heller on group terms typically reserved for national chains, with supplier rebates where the program offers them.
One account, central billing
Order Heller alongside the rest of the network through the member B2B portal. Central billing means one IBG trade account, one statement and one payment across most suppliers, instead of a separate account with every brand.
Compete on the big-ticket sale
Group pricing helps you hold the whitegoods and appliance sale against national chains, on the Heller models customers cross-shop.
Stocking Heller: common questions
IBG members order Heller through the group's approved supplier network. You buy on group-negotiated pricing through the member B2B portal, with central billing across most suppliers and rebates where the Heller program offers them.
No. IBG sets no mandatory ranges or minimum-purchase rules, so you carry the Heller whitegoods and appliances that suit your floor space and local demand, and leave the rest.
Yes. Members of all sizes buy Heller on the same group terms, so a single independent store accesses pricing usually reserved for national appliance chains.
IBG negotiates group pricing and trading terms across its network, and Heller is available on those terms. Supplier rebates apply where the Heller program offers them, vary from time to time, and may not always be available.
More appliance brands through IBG
Other approved suppliers in the same category, available to members on the same group terms.
Electrolux
Kitchen, laundry and floorcare from a major appliance name independents can build a category on.
Beko
Whitegoods, cooking and laundry at value price points that suit the independent customer.
Whirlpool
Laundry, refrigeration and kitchen appliances from one of the world's best-known whitegoods names.
Airflo
Air movement and ventilation products that keep homes and workspaces comfortable, available to IBG members on group terms.
Get Heller, plus the rest of the network
Membership opens group-negotiated pricing, central billing and supplier rebates where available. Apply and we will show you what it looks like for your categories.